Pricing Sponsorships
Set a defensible rate using the cost-per-engaged-view method.
Overview
Most creators price by follower count. That is the metric brands care least about. Pricing by engagement is defensible, easier to justify, and usually raises your rate.
This document defines the cost-per-engaged-view method used by the PulseHub Rate Calculator.
The benchmark model
The calculator estimates your engaged audience as followers × engagement rate, then multiplies by a niche cost-per-engaged-view benchmark. For example, 100,000 engaged viewers at ₹4–8 per engaged viewer suggests a baseline ₹4–8 lakh range for a full campaign.
Your actual rate depends on audience quality, region, usage rights, and exclusivity — treat the calculator output as a floor, not a ceiling.
Building your rate card
Create a one-page rate card with three tiers: story/post, long-form video, and dedicated campaign with usage rights. Revisit it every quarter as your engagement metrics change.
Never publish a static price for "everything." Scope-specific pricing signals professionalism and protects you from scope creep.
Negotiation rules
Quote the number first and stay silent. The first number anchors the conversation, and most brands counter with a number still above your floor.
If a brand requests changes that add production cost — reshoots, extra formats, usage rights — add to the rate instead of absorbing it.