Pre-Publish Checklist
The 3 checks you must pass before posting anything.
Overview
Most posting mistakes are cheap to catch and expensive to fix after distribution starts. The checklist runs three checks against your caption before it can be scheduled or published.
Check 1 — Safe zones
Your content must stay within the platform's approved topic zones for your niche. Content that drifts into restricted claims or formats risks demotion or removal.
Check 2 — Keywords & hashtags
At least one relevant keyword and a small set of relevant hashtags must be present. This ensures the post is discoverable through search and that your hashtags are topical rather than spammy.
Check 3 — Call to action
Every post should tell the viewer what to do next — follow, save, comment, or share. A post without a CTA is a broadcast; a post with one is a conversation starter.
The checklist requires a detected CTA keyword before publishing is enabled.
Where it lives
The checklist is embedded in the composer on the brand posting page. It blocks "Post Now" and "Schedule" until all three checks pass, and it gives instant feedback on which check failed and why.