Enter a few numbers to get realistic creator rates or campaign ROI estimates. Built on industry benchmarks across Instagram, TikTok and YouTube.
Estimated rate per post / Reel
Engaged followers: 2,000 · ₹42 per engaged
Model: (followers × engagement rate) × niche cost-per-engaged-follower. Ranges are ±20% to account for audience quality, content format and seasonality. INR figures are converted from a USD benchmark (₹83/USD); Indian-market rates can vary significantly by niche and region.